Primark and the 5 Gaps Model Essay Example | Topics and Well Written Essays - 3000 words

Primark and the 5 Gaps Model - Essay Example Primark is famous because they sell their items of clothing at budget end prices of the market. This is the main reason of success of Primark as they supply their sources cheaply. The clothing they have is of simple fabrics and designs. Sizes of the clothes are of the standards sizes and they make it in bulks with different types of varieties (About us- Primark, 2010). These are some of the brands of Primark (About us- Primark, 2010): Atmosphere — Women wear/footwear Active - menswear Backswing - Women and men’s sportswear Butler & Webb — formal menswear Cedar wood State — casual menswear Denim Co. — women wear, casual men's and children’s wear Early Days — baby wear (newborn-23mnths) Essentials - basic cheaper items Girl 2 Girl — young girls wear (2yrs-7yrs) Limited Edition — women wear Competitors of Primark The main competitors of Primark are all the fashion retail stores such as Marks and Spencer, John and Lewis, Zara ’s and other such brand retail stores. The difference between Primark and its competitors are that Primark has adopted a low cost strategy in fashion retailing and its competitors are high priced. ... The type of services provided by the organisation is at times very difficult to measure as service is an intangible thing (Wisniewski, 2001). There have been many definitions discussed on the term service quality and the most common ones are the service quality is the meeting of the expectation of the needs of the customers (Lewis and Mitchell, 1990). It should be strongly adhered by all organisations that they should constantly work upon improving their service quality so that they can attain a large customer base. The type of services provided by the organisation has to be valued against the perceived service by the customer. In other words it is the difference between the expectations of a customer of the service and the perceived service (Asubonteng et al., 1996). All service organisations need to match up to the expectation level of the customers so that they have a good perception level of the organisation. If the customers have expected vey high and the performance is not up t o the level, then dissatisfaction is observed from the customer (Parasuraman et al., 1985). Organisations need to constantly work upon improving their standards of service delivery so that they can attain a high level of customer satisfaction from their valuable customers (Dotchin and Oakland, 1994). Reasons for Primark’s Success In the midst of high competition in the fashion retail market, Primark has successfully managed to overcome their tough competitors such as Marks & Spencer, John & Lewis and other such fashion retail stores. The reasons for Primark’s success are as follows: Primark implemented the low cost strategy in their organisation and this strategy worked perfectly for them. In the time periods of high inflation, everyone has to work upon their budgets; they cannot