Monday, September 30, 2019

Of mice and men curley’s wife Essay

Of Mice and Men is a microism of 1930s American society. Following the 1929 Wall Street Crash,, America went into the Great Depression, which lead many Americans to realise that the American Dream was never really possible. We see Curley’s Wife as a representation of women in America at that time. John Steinbeck’s novella of Mice and Men set in rural California during the Great Depression centres the friendship of two itinerant ranch workers: George Milton and Lennie Small. On arrival at their new employment, George and Lennie meet Curley’s Wife – the flirtatious; pretty; lonely young wife of the Boss’ son, Curley. Many people would argue that yes Curley’s Wife was a victim, for reasons being: she was forever lonely and unable to talk to other members of the ranch. â€Å"Why can’t I talk to you? I never get to talk to nobody. I get awful lonely. † This proves Curley’s Wife is an outsider like Crooks who is lonely-she just wants somebody to talk to. This picks up the theme of loneliness in the 1930s American society; Curley’s Wife is not happy living in her father-in-law’s ranch. She thinks she has missed opportunities by marrying Curley and living with his band of lonely men. She tries to get a bit of companionship by flirting with them and talking to them. Moreover, as she is the only woman on the ranch Steinbeck has portrayed as all women would have been seen in the 1930s American society – a sexual object. â€Å"Well, that glove’s fulla Vaseline. † This shows the readers that Curley is only interested in his wife for the sex. â€Å"Well – she got the eye. † This is showing the readers that she has accepted her role as an object of desirable sex. She has been brought into the stereotype that men have women. She could possibly be missing friendship as she is the only women on the ranch. Ultimately, we are invited by Steinbeck to believe that Curley’s Wife is a victim of society at that time. This is because, eventually she is killed. â€Å"her body flopped like a fish. And then she was still, for Lennie had broken her neck. † This shows she was as helpless as a fish; the use of the simile emphasizes the helplessness she possessed. Furthermore, it also shows how powerless she was as with her name, she and Candy’s dog echo each other, in the sense they both have no names; they are merely, a possession to be owned, an object. Before and after Curley’s Wife dies we begin to see another side of her, a side just longing for freedom, to be loved, to live the big American Dream. â€Å"She was very pretty and simple, and her face was sweet and young. Now her rouged checks and her reddened lips made her seem alive and sleeping very lightly. The curls, tiny sausages, were spread on the hay behind her head, and her kips were parted. † This shows the readers that all along Curley’s Wife was a natural beauty behind all the heavy make-up and redness. She has transformed into a beauty by death; she seems to have become an angel. Finally she has found what she has ultimately been looking for: peace and freedom away from her abusive husband and rash mother. However, aside from all this, many people would still see her as not a victim. This is because, she is always described as dressed in red. â€Å"Both men glanced up, for the rectangle of sunshine in the doorway was cut off. A girl was standing there looking in. she had full rouged lips and wide-spaced eyes, heavily made up. Her fingernails were red. Her hair hung in little rolled clusters, like sausages. She wore a cotton dress and red mules, on the insteps of which were little bouquets of red ostrich feathers. † Curley’s Wife is blocking the sunlight. This foreshadows her being involved in a crucial part of the novel. It also forebodes bad happenings involving darkness. Furthermore, the repetition of ‘red’ shows she is devilished, lustful and seductive, it also has connotations of danger, foreshadowing danger in the near future involving her. In addition, ‘red’ i. e. ‘scarlet women’ indicated loose morals. Moreover, Curley’s Wife appears as though craving for attention. The make up and high heels seen very inappropriate for a ranch life even for a woman. Furthermore, Curley’s Wife uses sexuality to draw attention to herself. â€Å"She put her hands behind her back and leaned against the door frame so that her body was thrown forward. † This shows the readers she is a seductive woman who will do anything to get the attention of men. Steinbeck has again used Curley’s Wife to portray the way in which all women were portrayed as in 1930s America – an object of sexual desire. Moreover, it is also showing, that Curley’s Wife has fully taken on the stereotype of a women only being a sex object be doing so. It also suggests she is very promiscuous -she flirts and uses her sexuality and desirability to get want she wants or rather what she is not getting right now from Curley. What is more, all the readers are fully aware of Lennie’s strength and childlike behaviour; however Curley’s Wife tries to impress him as he is the only one on the ranch that will talk to her. â€Å"She looked up at Lennie, and she made a small grand gesture with her arm to show that she could act. The fingers trailed after her leading wrist, and her little finger stuck out grandly from the rest. † She tries to draw attention to herself by trying to impress Lennie as her is the only person on the ranch who will talk to her as everybody else is fully aware of what Curley is capable of doing. She wants Lennie to notice her because she knows he is too dumb to say anything to Curley about her talking to other men. Furthermore, many readers would argue she was playing with fire by going after Lennie as he is so strong and powerful and this is backed up when she ironically gets killed by Lennie. To conclude, Curley’s Wife is seen by men as a strong, powerful woman who cannot be abused, however many would argue she was being sexually abused by Curley. At the same time, all the characters in Of Mice and Men are victims; they all have the big American Dream that never really takes place. In my opinion, Curley’s Wife is both a victim and a culprit; this is because, towards the beginning of the novella, she is portrayed as a prostitute, danger to be around, however towards the end, we begin to see that all she has ever wanted is the big American Dream. As she is killed at the end, we again see how she is an innocent women longing for freedom and companionship from someone. – 1 – Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section.

Sunday, September 29, 2019

Motion to suppress qrant or denial

â€Å"Search and seizure law is drawn primarily from the Fourth Amendment, which has been called the most ambiguous of the 10 amendments that make up the Bill of Rights. â€Å" (McWhirter, 1994, pg 1)The extent to which police may stop and frisk suspicious people who are in public and may be armed and dangerous has been of issue in many cases, (e.g. Terry v. Ohio.)   The defendant was convicted of carrying a concealed weapon.   The court ruled that police may stop and frisk such people without probable cause if the police have a reasonable suspicion that the people pose a threat to public safety.The opinion of the Court., â€Å"This case presents serious questions concerning the role of the Fourth Amendment in the confrontation on the street between the citizen and the policeman investigating suspicious circumstances,† (McWhirter, 1994, pg 60).   However in our case involving the possession of an illegal substance, the seizure was not a follow up to a search incident o f a lawful arrest.â€Å"Constitutional flaws in the methods used to arrest, search, and interrogate may be uncovered, and the defense attorney can also establish a basis for a motion to suppress and therefore bar crucial evidence from a subsequent trial.† (Bamberger 1972, PG 119)The â€Å"War on Drugs† has led to the development of aggressive or innovative, depending on your point of view, police tactics.   The Supreme Court has developed three broad categorizations addressing the â€Å"encounters† between citizens and police.   Overall intent is to protect the right of the citizens to be secure against unreasonable searches and seizures.   â€Å"The Constitution does not permit police officers, without probable cause or reasonable suspicion, to restrain the liberty of American citizens.† (Terry v. Ohio, 392 U.S. 1, 19 n. 16 (1968.)Granted in a police department, law enforcement officials must simultaneously respond to a myriad of situations. An off icer may enter the residence to find no burglar or any other person and numerous marijuana plants belonging to the absent homeowner.   As in either of these cases, happen stance yields an illegal product.Generally, officers must make their initial warrant-less entry into the home or commercial building immediately after realizing an emergency is at hand. Under some circumstances though, courts have allowed police to delay their initial entry. â€Å"In these cases, police may be facing either an ongoing emergency, such as a kidnapping, or gathering facts to determine whether assistance is truly needed, such as in a missing persons case. If there is a reasonable explanation for the officer's delay, the entry, even though delayed, will most likely be construed as lawful under the emergency exception.† (10th Cir. 1994) (9th Cir. 1986)Sam Wardlow, a â€Å"middle-aged African-American male,† was standing in front of a building holding a bag†¦he ran before an arrest wa s made and a gun was confiscated. â€Å"Should running from police in â€Å"high crime areas† be viewed differently from running from police in â€Å"low crime areas†? If so, are there various shades of Fourth Amendment protections throughout the country, depending upon which neighborhood you live in?† (Slade, 1999, pg. 86)An additional indirect case that correlates the two â€Å"passenger† example, a defendant's motions to suppress confiscated drugs, State v. Kaluna, was granted on the ground that it had been illegally seized. The state supreme court affirmed this suppression order.   Following an arrest for robbery, â€Å"the defendant was told to strip for a search. She then reached into her brassiere and pulled out a piece of folded tissue. Handing it to the matron, she claimed that this was all that she had. The matron unfolded the tissue and found a barbiturate. â€Å"(Friedelbaum, 1988, pg 134)District court judge Santiago Campos granted motion to suppress (U.S. v. Zapata (1992, 1993) the physical evidence and statements. This ruling exemplifies the two â€Å"passenger† cases fact for fact.   The initial encounter between the passengers and the narcotics agent was â€Å"an involuntary and nonconsensual seizure† in violation of the Fourth Amendment. â€Å"In a public compartment on an Amtrak train with his wife and infant son†¦DEA Special Agent boarded the train†¦ identified himself as a police officer, blocked Zapata's egress from his seat, and asked if he could search Zapata's bags, Zapata seemed to agree. Zapata stood up, took down the bags, and opened them†¦several kilograms of cocaine.†Ã‚   (Renteln, 2004, pg 91)For the press, it is one of the most difficult situations, a hearing on a motion to suppress evidence.   â€Å"If the report of a confession reaches them, trial delays are almost certain. If the defense asks for a change of venue the judge will be put under additional s train, particularly if he decides to go ahead with the jury selection process.† (Gerald, 1983 pg. 51)Reference(s)Darien A. McWhirter, Publication Year: 1994. Search,Seizure and Privacy.Contributors: Publisher: Oryx Press. Place of Publication: Phoenix. Page Number: 1.Darien A. McWhirter. Publication Year: 1994. Search,Seizure and Privacy. Contributors: TERRY v. OHIO, MR. CHIEF JUSTICE WARREN, Publisher: Oryx Press. Place of Publication: Phoenix.. Page Number: 60.Richard Bamberger, Publication Year: 1972, Justice Is theCrime: Pretrial Delay in Felony Cases. Contributors: – Lewis Katz – author, Lawrence Litwin – author. Publisher: Press of Case Western Reserve University. Place of Publication:Cleveland, OH.. Page Number: 119.Florida v. Bostick, 1968 Washington, 151 F.3d at 1357(citing 501 U.S. 429, 439 (1991); Terry v. Ohio, 392 U.S. 1, 19 n. 16 ( (112.) Washington, 151 F.3d at 1357.(656) See United States v. Bute, 43 F. 3d 531, 537-39 (10thCir. 1994)stressi ng importance of â€Å"immediacy† requirement).(657) See, e.g., U.S. v. Echegoyen 799 F.2d 1271 (9th Cir.1986) (court upheld warrantless entry under exigent circumstances despite the fact that officers were on the premises for approximately two and one-half to three hours before they entered the home).David C. Slade, Publication Date: December 1999, Run! It'sthe Cops!: Police Protector or Enemy in High Crime Neighborhoods. Contributors: – author. Magazine Title: World and I. Volume: 14. Issue: 12.. Page Number: 86. COPYRIGHT 1999 News World Communications, Inc.; COPYRIGHT 2004 Gale GroupStanley H. Friedelbaum, Publication Year: 1988, HumanRights in the States: New Directions in Constitutional Policymaking. Contributors: – editor. Publisher: Greenwood Press. Place of Publication: New York.. Page Number: 134.Alison Dundes Renteln, Publication Year: 2004, The CulturalDefense. Publisher: Oxford University Press. Place of Publication: New York.. Page Number: 91.J. Ed ward Gerald, Publication Year: 1983 News of Crime: courts and Press in Conflict. Contributors: – author.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Publisher: Greenwood Press. Place of Publication: Westport, CT.. Page Number: 51.

Saturday, September 28, 2019

Climate change in saudi arabia Essay Example | Topics and Well Written Essays - 500 words

Climate change in saudi arabia - Essay Example The presence of cheap and skilled industrial labor, availability of good infrastructure, ready market and the presence of fossil fuels have been a major attraction of industrialists from all over the world in the country. These industries have a major effect as they distort climate conditions in the country as well as for the universe. The countries carbon dioxide emission has risen and now it has joined other countries like the United States as the world leading carbon emission countries. Carbon Dioxide emitted into the atmosphere is so much responsible for the climatic change in the world, including Saudi Arabia. The gas has been termed as the one of the major cause changes in the weather pattern and increased warming of the atmosphere. The effects of changing global weather conditions are so severe to Saudi Arabia and the continent of Asia. There have been an increase in temperatures all over the country and the summer seasons are becoming very warm and long. Due to increased temperatures, the amount of precipitation have also gone up highly. Increased precipitation have led to the continuous floods all over the country both in winters and summers, affecting peoples’ daily activities. There have also been witnessed extreme weather conditions brought about by cyclones. These weather conditions include unusual storms and winds (Notaro 1). Ice melt from mountains top, rock fall and avalanches are some of projected effect of climate change in Saudi Arabia. Saudi Arabia has been in the forefront in ensuring that it minimizes the effects of climate change. The measures that they are trying to impose are the reducing emission of carbon dioxide into the atmosphere. One of the major step is the intensive research on alternative sources of energy other than the fossil fuels. Solar energy have been their greatest option given that the country is usually hot throughout the year. They are planning to harvest and export this energy in

Friday, September 27, 2019

Ideas change Essay Example | Topics and Well Written Essays - 1250 words

Ideas change - Essay Example Her latest book is All Together: Why We Expect More from Technology and Less from Each other. In this book, one of his findings is that currently computer technology no longer wait for humans to project meaning onto them (Turkle 2). Computer technology has currently started to reveal its meaning to individuals without their awareness. A phone reveals itself that it can assist an individual to pass information to a person in a far distance without walking the distance to meet that individual. According to Turkle (3), networked devices that came with computer technology provide machine-mediated relationship. This is what Turkle’s latest book ‘All Together: Why We Expect More from Technology and Less from Each Other’ reveals. Currently individuals relate mostly through phone calls, phone messaging, and internet services as compared to person-to-person relationship. Turkle accounts this changing to the evolution in the computer technology. The evolution in computer te chnology has resulted to introduction of technology that acts as a human being. As a result, communication and socialization via the technology has become more convenient and effective than direct communication and socialization between individuals. Therefore, computer technology has resulted to machine mediated relationship between individuals. Another finding of Turkle in her new book is that computer technology has become more seductive (Turkle 3). ... The above findings of the other are different from her findings in the past revealed by her previous books. One of her past findings was that individuals view computers as some sort of alive beings that affect their life (Turkle 2). The findings tried to reveal what computers used to do to individuals in the various aspects of their lives. It also tried to reveal how the computer technology has influenced the people’s ways of living. This is very different from what the findings of this author’s current book show. However, there is some sort of a relationship between the author’s finding revealed by one of her previous books and the findings revealed by her current book. This is because both finding reveal that computer technology has a great impact on the people’s ways of living. Another past finding of the author as revealed by her previous books was that individuals forge new identity in an online space (Turkle 2). According to this finding, the identit y individuals reveal in an online space is different from the identity they reveal in a one-on-one interaction. This finding suggested that technology play a different role from a one-on-one interaction. Therefore, the two cannot be substitutes of each other. This contrasts the findings on the current book of this author that indicate that technology interaction and person-to-person interaction are related with technology interaction becoming more preferred than the person-to-person interaction. Moreover, the finding from previous works of this author reveals that individuals rarely provide their full information in an online setting. This reveals technology as independent from other forms of interaction and communication. However, this is

Thursday, September 26, 2019

Employee relations and engagement Coursework Example | Topics and Well Written Essays - 3250 words - 2

Employee relations and engagement - Coursework Example Some firms have even structured their systems to allow the employees co-own the companies they work for and participate in their day-to-day management activities This has proved to be a plus in the attempts to improve employees’ performance. This report analyses the situation of Waitrose; a branch of the John Lewis Partnership. This study found out that Waitrose is a company that is dear to Employment Engagement (EE) and Employee Relations (ER). It was found out that Waitrose uses three basic practices to meet this demand: employee-partner system, creating low-level employee involvement and enabled communication systems. It is recommended that the company replaces its data survey system, select, hire and train managers who are passionate about employee engagement. Lastly, it was suggested that the company should develop assessment and evaluation frameworks for monitoring employee engagement. The human resource is among the key stakeholders that companies are keen on enhancing their welfare so they may perform highly towards the growth of the company. With increased research and studies, businesses are now enlightened on the importance of promoting and maintaining healthy and positive employees’ relations and engagement. Systems have been aligned to ensure that each and every employee within the organisation can efficiently interact, communicate and coordinate with others. The overall culture has also been modified to synchronise with the management’s pursuit to promote effective engagement and relations amongst workers. According to Bakker and Leiter (2010: 101), organisations are more likely to succeed and prosper if the coordination and engagement amongst their workers are enhanced. Working in an enabling environment motivates employees to deliver their best performance for the prosperity of the company. However, to promote these relations and engagement s amongst employees, various frameworks and procedures must be put in place to guide

Wednesday, September 25, 2019

Psychology Personal Statement Example | Topics and Well Written Essays - 500 words

Psychology - Personal Statement Example Explaining this fact we see that, on the one hand, it was ethical because it followed the guidelines of a special Stanford ethics committee that allowed and approved it. Experiment’s participants were told that they would be assigned either the role of the guard, or the role of the prisoner in a completely random manner, and they all volunteered to play any of these roles for $ 15 a day for a period not exceeding two weeks. They signed a contract guaranteeing them a minimally adequate diet, clothing, shelter and medical care, as well as monetary rewards, and instead signed an ‘intention’ to perform an interim role during the whole experiment. On the other hand, it was unethical because the participants-prisoners were forced to stay in a simulated prison for the whole day during the study period and they were suffered, being humiliated by their fellows over the period of the experiment. Continuing the discussion of this ethical question we can mention that it was n ot right to trade ‘sufferings’ experienced by participants for the knowledge gained by the research, and understanding this fact the experiment was stopped mush earlier.

Tuesday, September 24, 2019

Carry out a critical evaluation of online communities. It is important Essay

Carry out a critical evaluation of online communities. It is important that you carry this out from a business point of view, rather than from a technical. Disc - Essay Example The work of Rheingold has been instrumental in establishing ways in which others define an online community. He argues that virtual communities are social aggregations that emerge from the Internet when enough people carry on a discussion long enough to form personal relationships. This view remains recognizable in what Preece calls the e-commerce perspective of online communities. The early arguments for regarding virtual communities as a marketing tool took a Spartan view of what constitutes a community. Hagel and Armstrong contend that the community integrates content and communication in a computer mediated space. They put an emphasis on member-generated content; a perspective that may have influenced views that ‘any chat or bulletin board’ is regarded as a community by businesses. The development of an economic perspective to online communities may be frowned upon by some, but there has been a surge of interest from businesses eager to gain advantage from building r elationships with customers. The range of business communities now seen on the Web further complicates the definition of an online community. If it is more than a bulletin board, then the boundaries of the shared space and the nature of the interaction have to be identified. In an example of an embedded business community, Preece examines Rei.com. Rei.com has a link from its homepage to its community page. The Lonely Planet community is more embedded in that it has no separation between community’s space and sales space. Jones [14] argues that information exchange is not a sufficiency for a community. This paper takes the perspective that the virtual space of the website constitutes the shared space of Lonely Planet’s community. These accords with the view that the business community is more than the interchange of information between customers, that information interchange is in itself insufficient to form a community and that the company itself draws no borders but

Monday, September 23, 2019

DO WE NEED FEMINISM NOW THAT WOMEN ARE FREE Essay

DO WE NEED FEMINISM NOW THAT WOMEN ARE FREE - Essay Example As a means of answering such a question, the analysis will first consider what those who support a further form of feminism might say with regards to the prospect that the future holds and what extant need may still exist for feminism. Once this has been discussed with a level of depth and clarity, the analysis will then move on to some of the reasons for why such an approach necessarily guarantees that there will be perennial requirements for further feminism within the world. Some of these requirements are concentric upon the religious mores that are currently exhibited within the current system; whereas others are merely an example of history and the cultural determinism that has helped to define the United States in the way that it is. Finally, the last portion of the analysis will argue the position of the author with relation to this issue. Individuals that resist certain types of feminism put forward the understanding that the â€Å"appropriateness† of the feminist approach is predicated upon the viewpoints that it espouses. Naturally, some more radical types of feminism do not maximize the interests of women as much as they seek to minimize and demean the role of men throughout society. Within such an understanding, the more militant versions of feminism can be dispelled as illogical and not worthy of further analysis within this paper. Although this is something of a categorical approach, there are too many types of feminism and too many different approaches that do require a level of analysis to spend precious space within this brief discussion analyzing the more militant versions of this worldview (Valenti, 2012). The underlying reason for focusing upon the more mainstream branches of feminism is predicated upon the fact that it is the belief of this author, as well as the near categorical belief of a litan y of

Sunday, September 22, 2019

British Colonization Essay Example | Topics and Well Written Essays - 750 words

British Colonization - Essay Example In the 17th century United Kingdom the term "colonization" came to be utilized in a polemical manner to distinguish the domestic and local programs of the British explorer Captain John Smith. The major mistake or failure of the British colonizers, in an ancient tradition to identify themselves from the European continent, is that they did not classify their own programs to be as dominant as what people thinks. They did mention of "colonization", the transfer of individuals from the European continent to other regions of the world, paving the way to a â€Å"larger Kingdom† of English population. Majority of the British's colonies also failed to find benefits in organized, domestic colonization: great economic and industrial cartel desired for colonizing aid to secure their domestic assts against rivalry and international political conflicts overseas; bureaucrats desired and searched for government positions; people in the security wished for higher responsibilities and ranks; and the usual but striving desired for improved income for their businesses, ranks, and public office responsibilities. A distinctive success of the British colonization was the fact that it caused the emergence of fresh social perspectives of domination. Viewing the emergence of business unification, socialism, and other propaganda on the outset of a period of mass community in both the United Kingdom and later in the Western nations, the British colonizers strived to utilize imperial concepts to coordinate the aid of part of the economic working group. The re-energized mass media advocated colonization in various global wars that happened during the late 19th century and early 20th century. In the 15th century the "colonization" efforts of the British people also emerged to be connected to any ancient or traditional example of a larger authority initiating, or being viewed to be initiating a move, at the expense of a lower authority. The success of the British colonizers was therefore not only utilized to pertain to merciless territory-building programs, which include those of the Italians, the Spaniards or the English powers, but was also utilized uncharacteristically and/or disparagingly, for instance by both sides in communist and anti-communist movement, or to pertain to initiatives of the United Kingdom since the British government's takeover of outside borders on the onset of their feud with Spain, or in connection to the America's current position as the globe's most powerful country. 2. What were the similarities and differences between Spanish and British colonizatio

Saturday, September 21, 2019

Coal industry of pakistan Essay Example for Free

Coal industry of pakistan Essay Pakistan has a very large coal reserve base only Thar coal can be used to make 40,000 MW of Electricity for the next 100 years. Regional powers like China are very much interested in the project and are willing to pour billions of dollars in these projects if the Govt. of Pakistan issues sovereign guarantee. Sector will essentially contribute to the wiping out of the difference in the electricity shortage. It would stabilise the economy as oil imports are going to decrease which contribute to $8 Billion of our imports. Coal can be exported to countries around the world. Many countries are shifting to coal as means of energy and this raises export opportunity for the coal exports too. The labour cost in the mining industry is very low as compared to other parts of the world and essentially have higher profit margins. The Tax rate is nil during exploration, mine construction and extraction phase. WEAKNESSES Serious lack of infrastructure facilities Many government restrictive policies and not much help provided by the government. Government not fulfilling there contracts. There is no consistency in Government policy. Low quality coal available mostly Too much capital required to extract the coal. Thermal energy would mean more pollution OPPORTUNITIES Expansion of energy base of Pakistan Expansion of export base and reduction of oil imports. Opportunity to boost lagging industries. Growing demand of Coal THREATS Foreign involvement which might restrict local development Restrictive policies and red tapism by government Control of reserves by only a few major players Oil Lobby being a very strong force in Pakistan. Problem faced by this Industry Lack of safety and security Pakistan’s image and political situation is a deterrent to investment Pakistan’s image and political situation is a deterrent to investment The industry sustained a stab back in the recent years. Lack of knowledge of the mineral potential. Lack of Labour Safety. Lack of Government vision. Development expenditure being used for crisis management purposes. The industry relies on the findings of the PCSIR laboratories.PCSIR labs do not possess the necessary tools and equipments for refinement of minerals. Not a convenient supply of coal and at times they have to revert to oil and gas for there production mostly the cement companies. Recommendation for the industry There has to be innovation in the sort of mining techniques being adopted in Pakistan. Adoption of modern exploration techniques like photo geology, satellite imaging, Underground Gasification can be useful for the industry. Information regarding coal reserves, grades and annual production must be maintained for the information of investors that may guide their future programme and work. And it must be easily available on Government portal. Mineral development fund to be created spent by outsourcing the infrastructure programmes to private organizations. Allocation of funds from World Bank for mineral sector programmes. Due representation to be given to all the stakeholders from mineral sector i.e. laborers, Investors e.t.c. In order to for people to be interested in the mining sector, government has to provide facilities for the workers and management near to the mining facilities. Improve the efficiency of the emergency rescuers in case of an accident in a mine. Participate in international minerals exhibitions and fairs for creating awareness of Pakistan’s mineral potential to foreign investor. This would also built the Image of Pakistan. In most of the mining camps basic facilities of roads and other basic infrastructure facilities have not been provided. As a result the mine to market accessibility is very low and also increases the cost of mining. More degrees relating to the mining industry should be started as there are only 3 till date in Pakistan A separate board for mining be made involving technocrats. Train improve capacity of all persons in minerals managements. Establish mini power plants on coal in the mining areas. Provide in service training to technical staff i.e. laborers. Establish machinery-pool to extend services on cost effective basis Provide soft loans in the mining Industry.

Friday, September 20, 2019

Implications of Alcohol Abuse

Implications of Alcohol Abuse There are hundreds of car accidents and drinking related deaths every year due to irresponsible drinking. Many countries around the world face this problem with an abuse of alcohol. Alcohol in the hands of younger people may be a disaster, causing increasing crime related activity and harm, but the other hand is a more mature drinking age forcing delinquents to do illegal activities to obtain booze and drink more irresponsibly? These are questions that need to be answered through a research study in order to decrease the negativity associated with alcohol. The research will take place through the FIU library, Cypress Bay library and other various libraries using ebook references, providing statistics about consumption and its crimes. The purpose of this study is to find out which drinking age seems to be more appropriate for consumption which compares drinking ages among different countries to the negative consequences associated with them. The independent variable will be defined as the various ages of consumption among different countries. The dependent variable will be defined generally as the negative impacts of alcohol consumption, and the intervening variables are using the same age group, which will be 16 to 24, throughout the research study. I will be conducting a literature review to complete my study, which will involve me analyzing previous data collected and analyzing what that data means. I will analyze graphs about amount of alcohol consumed and alcohol related car accidents to find a correlation among the data and conclude what age is safer. Due to different cultures and environments, it may be difficult to include this factors into the study, as these factors will affect the validity of my findings. I conduct this study in the hopes it will further educate government officials to the importance of finding the right age of consumption in order to reduce fatalities and crimes, not only in the US but all around the world. This study will hopefully further the knowledge of potential dangers due to age restrictions to the general public. When concerning the United States, there seems to be statistical evidence that increasing the drinking age in 1984 has improved overall well being of people. During the 20th century, MLDA laws were drastically altered in the United States. Beginning in July 1988, the standard drinking age has been 21 throughout all of the United States. According to Surveys regarding alcohol consumption amongst high schoolers and young adults, drinking has declined since the 1970s, and the decline spiked in the early 90s. Looking at drivers that were killed between the ages 16 to 20, percentages with positive BACs went down from 61% in 1982 to 31% in 1995. Many studies conducted that analyzed the effects of drinking age changes revealed that an MLDA of 21 reduced alcohol consumption, alcohol abuse, drinking and driving, and alcohol related car accidents among youths. Still there is much underage drinking that still goes on, but increased enforcement of drinking age laws can limit underage drinking. R ecent attempts to lower drinking age to 18 and use alcohol education as a means of condemning misuse of alcohol have proven to show no evidence that education programs can have any effect on people, compared to the effect that the MLDA-21 has on people[1]. In regards to driving concerns, studies strongly suggest reducing the drinking age to 18 will dramatically increase driving under the influence and alcohol related car accidents resulting in death. One of the most favorable advantages of increasing the drinking age requirement was to reduce car accidents. When analyzing drivers between the ages of 16 and 20 years, the percentage testing for positive BACs went down from 61 in 1982, all the way to 31 in 1995. In a 1975 study, it showed that reducing the consumption age to 18 in two U.S. states and a Canadian province increased deadly crashes among individuals below 21 years old, juxtaposed with contiguous states where drinking ages werent altered. A 2001 report from the Centers for Disease Control and Prevention that gathered the results of 33 studies reported 10 to 16 percent differences in end results for drivers 18-20 years old in alcohol related accidents. Amount of accidents went up when drinking ages were dropped and declined whe n ages went up. The impacts were unfluctuating during follow-up time periods ranging from 7 months to years. According to national roadside breath surveys, people driving at night on the weekends show an estimated 74% fall in blood alcohol concentrations of 0.05 percent or more when looking at individuals below the age of 21 during the period of 1973 to 1996. The National Highway Traffic Safety Administration agrees that drinking age requirements should remain the same, stating earlier this year that adopting 21 policies in all states has saved more than 26,000 lives since the mid-1970s, including 4,441 lives amid the past 5 years. This finding is based on studies that found an average reduction of 13 percent in deadly crashes involving drivers 18-20 years old when drinking ages were increased. On the other hand, studies published by the Institute and others in 1983 found reductions in crashes regarding young drivers who were impacted by states going back to the age of 21. Many stud ies since then confirms the lifesaving benefits of 21 as the minimum drinking age. For example, in 1999 New Zealand reduced the consumption age from 20 to 18. A study that was published during 2006 revealed that accident injury rates among 18-19 year old men were 12 percent higher than expected after the policy was altered, based on comparisons with 20-24 year olds. The respective increase was even bigger for 18-19 year old females, at 51 percent, and higher injury rates also were seen for 15-17 year olds[2]. The MLDA or Minimum Legal Drinking age laws state the age at which a person can legally purchase and consume alcohol. The current MLDA in the United States is 21 years of age, however prior to the National Minimum Drinking Act of 1984, the legal drinking age varied from state to state. After every state acquired an age 21 MLDA, alcohol consumption during the prior month declined among individuals ages 18 to 20 from 59 percent in 1985 to 40 percent in 1991. Drinking declined dramatically for people ages 21 to 25 after the states adopted the age 21 MLDA, going from 70 percent in 1985 to 56 in 91. States that increased their legal drinking age to 21 saw a 16 % average decrease in car accidents. The chances for dropping out of high school were 13 times greater for states with a legal age of 18 in comparison with states with an age of 21[3]. The drinking age limit is based on research that reveals that young people act differently to alcohol than adults do. Teens get drunk twice as fast as adults do and do not know their limits of when to stop. Teens instinctively overdo drinking and binge more than adul ts do. By enforcing the drinking age of 21, it reduces car accidents, protects youths maturing brain from being negatively affected, and keeps younger people safer overall. Back when states had a lower legal drinking age in the U.S., the underage drinking problem was worse. Prior to the enactment of the MLDA of 21 in all states, underage age intoxicated drivers were involved in over twice as many fatal crashes as today. Although some may argue that since Europe has a lower drinking age they appear to be far better off than the United States. However, Studies show that Europe has worse problems in regards to drinking alcohol; Compared to America, Europe has more underage drinking, sexual abuse, injuries and problems in school due to alcohol. Due to easier access to alcohol in Europe, it increases the proportion of youths who drink alcohol in Europe[4]. Contrasted and an extensive variety of different projects and endeavors to lessen drinking among youngsters, expanding the legitimate age for buy and utilization of liquor to 21 seems to have been the best push to date (contrast examines condensed in Table I and studies refered to in surveys of other avoidance endeavors, for example, Moskowitz [1989] and Gorman and Speer [1996]). The extent of impacts of t he age-21 arrangement may seem little, especially in studies utilizing frail research plans and having low levels of measurable power. Be that as it may, even unassuming impacts connected to the whole populace of youth result in vast societal advantages. For instance, the National Highway Traffic Security Administration, utilizing a normal evaluated lessening in movement fatalities because of the legitimate drinking time of 13%, ascertains that the age-21 strategy averted 846 passings in 1997 and kept an aggregate of 17,359 passings since 1975 (National Highway Traffic Safety Administration, 1998). An expansive extent of investigations of the MLDA found a factually critical, converse relationship between the MLDA and liquor utilization and liquor related issues (48% of the higher quality reviews). Just a modest number of studies found a measurably huge, positive relationship between the MLDA and different results (1% of the higher quality reviews). Countless found no measurably noteworthy relationship. Notwithstanding contrasts in nature of research plan and examinations, a few different components may represent changeability in results over considers, including size of test and degree of progress in strategy. The ability to identify a factually huge impact is straightforwardly affected by the span of the example. In a few states, the MLDA was raised just 1 year, from age 20 to age 21; in different states it was raised from age 18 to 21. Investigations of strategy changes that influence littler fragments of the populace might be less inclined to identify impacts just due to lessened factual power while examining less information. Given potential plan and investigation constraints in any single review, the huge extent of MLDA studies that found a huge backwards association with different results gives solid support for the adequacy of the MLDA. It is hard to gauge precisely the impacts of the drinking age particularly on undergrads. Tragically, most reviews concentrating on undergrads have been based on weaker cross-sectional outlines or constrained nonprobability tests. Just 9% of the school particular reviews (6 of 64) utilized a higher quality research plan. Of these higher quality thinks about, none found a factually huge opposite relationship between the MLDA and utilization or liquor related issues. Moreover, of these 6 investigations, 4 incorporated an example of understudies at just a single college. Despite the fact that it is conceivable that the age-21 strategy has been less successful on school grounds than among the general youth populace, existing exploration plainly does not propose that the age -21 MLDA has expanded issues among school understudies. In any case, more reviews that utilization powerful research plans would be expected to evaluate precisely the impact of the MLDA particularly on school grounds. Also, investigations of potential intervening elements on grounds are too required. For instance, how well are MLDA laws upheld on school grounds? How effortlessly can underage understudies get liquor close by grounds? In the event that one accept that the MLDA is less viable on school grounds, maybe it is because of careless requirement and especially simple access to liquor by underage youth in such settings. At long last, regardless of advance in late decades, generally youth keep on having access to liquor, most drink at any rate once in a while, whats more, a significant part routinely get to be distinctly inebriated. The social expenses from wounds, passings and harm related with underage drinking stay high. The advantages of the lawful drinking age of 21 have happened with almost no dynamic authorization in many ranges. Just by expanding implementation levels and discouraging grown-ups from offering on the other hand giving liquor to minors, significantly more wounds and passi ngs identified with liquor use among youth are probably going to be kept every year[5]. On the Contrary, lowering the age might not be a bad idea also, considering the limited impact that raising the legal age has on society and its individuals. Raising the MLDA does not stop underage people from consuming alcohol. Implementing a higher drinking age forces underage consumers to drink in secrecy and, in adolescents cases, without adult supervision from their elders. Roughly 90% of the drinking done by people between 18 to 20 years old is done in an irresponsible manner, that being binge drinking. Lowering the MLDA to 18 would allow for parents to teach their children how to drink responsibly, as opposed to drinking in private and being exposed to unsafe drinking habits. In the United States, a person is legally considered an adult at 18, making them liable for their own being and the choices that they make. If an adult is allowed to handle all the responsibilities and decisions for themselves such as entering the armed forces, voting, marrying, and even serving the jury, it is irrational for a so called adult not to be able to make the conscious and responsible decision for themselves to consume alcohol[7]. The legitimate drinking age ought to be brought down to around 18 or 19 and youthful grown-ups permitted to drink in controlled situations, for example, eateries, bars, bars and authority school and college capacities. In these circumstances capable drinking could be instructed through part displaying and instructive projects. Develop and sensible drinking conduct would be normal. This feeling is based upon research that I have been included in for more than a quarter century school age youth and the historical backdrop of savoring the United States and different societies. In spite of the fact that the lawful buy age is 21 years old, a larger part of understudies under this age devour liquor yet in a reckless way. This is on the grounds that drinking by these young is viewed as a tempting illegal natural product, an identification of insubordination to expert and an image of adulthood. As a country we have attempted preclusion enactment twice in the past for controlling flippant dri nking issues. This was amid National Prohibition in the 1920s and state disallowance amid the 1850s. These laws were at long last canceled in light of the fact that they were unenforceable and on the grounds that the reaction towards them brought about other social issues. Today we are rehashing history and committing similar errors that happened previously. Restriction did not work then and disallowance for youngsters less than 21 years old is not working at this point.The displaying of the present laws is promptly observed among college understudies. Those less than 21 years old will probably be overwhelming here and there called orgy consumers (devouring more than 5 drinks in any event once per week). For instance, 22% of all understudies under 21 contrasted with 18% more than 21 years old are substantial consumers. Among consumers just, 32% of under age contrasted with 24% of legitimate age are substantial consumers. Explore from the mid 1980s until the present has demonstrated a ceaseless abatement in drinking and driving related factors which has parallel the nations, and furthermore college understudies, diminish in per capita utilization. Be that as it may, these decreases began in 1980 under the steady gaze of the national 1987 law which com manded states to have 21 year old liquor buy laws. The reduction in drinking and driving issues are the aftereffect of many variables and not only the ascent in buy age or the diminished per capita utilization. These include: training concerning tipsy driving, assigned driver programs, expanded safety belt and air sack utilization, more secure vehicles, bring down speed limits, free taxi administrations from drinking foundations, and so forth.While there has been an abatement in per capita utilization and engine vehicle crashes, sadly, amid this same day and age there has been an INCREASE in different issues identified with overwhelming and flighty drinking among school age youth. The greater part of these announced practices indicated little change until AFTER the 21 year old law in 1987. For instance from 1982 until 1987 around 46% of understudies revealed retching subsequent to drinking. This hopped to more than half after the law change. Noteworthy increment were likewise found for different factors: playing hooky in the wake of drinking hopped from 9% to very nearly 12%; missing class due to aftereffect went from 26% to 28%; getting lower review due to drinking ascended from 5% to 7%; and been in a battle in the wake of drinking expanded from 12% to 17%. These practices are files of unreliable drinking. This expansion in harsh drinking conduct is because of underground drinking outside of grown-up supervision in understudy rooms and lofts were same age people gather and due to absence of learning of dependable drinking practices. Based upon the way that our present preclusion laws are not working, the requirement for option comes closer from the experience of other, and more antiquated societies, who dont have these issues should be attempted. Gatherings, for example, Italians, Greeks, Chinese and Jews, who have few drinking related issues, tend to share some normal qualities. Liquor is neither seen as a toxic substance or an enchantment intense, there is next to zero social weight to drink, flighty conduct is never endured, youngsters take in at home from their folks and from different grown-ups how to deal with liquor in a capable way, there is societal accord on what constitutes capable drinking. Since the 21 year old drinking age law is not working, and is counterproductive, it profits us as a country to change our present restriction law and to educate capable drinking systems for the individuals who expended mixed refreshments[8]. On April 14, 1982, President Reagan set up the Presidential Commission Against Drunk Driving (PCDD). This commission built up 39 suggestions to control what was seen to be a plastered driving pandemic. Taken together, the 39 proposals were expected to be far reaching approach with an object ive of lessening the quantity of liquor related passings on the countrys roadways. Proposal number eight concerned the Minimum Legal Purchasing Age, and said that all states ought to raise their drinking age to 21, keeping in mind that they lose a specific rate of government roadway dollars. In spite of the fact that the objective of the Commissions proposals was planned to be inebriated driving over the grown-up populace, the unbalanced measure of consideration paid to building up 21 as the national least drinking age moved the countrys concentration to youngsters drinking. Select enthusiasm for raising the drinking age underestimated the impact of the rest of the 38 proposals, among them recommendations to execute youth instruction programs, build up an enormous open data crusade, and to expand punishments for indicted plastered drivers. Regarding liquor hindered driving and related fatalities, a current NHTSA concentrate that looked at DUI laws in the United States to those in pr actically identical countries, for example, the European Union States, Canada, Australia, New Zealand, Japan, and Brazil, found that the United States had the most noteworthy extent of activity fatalities that were liquor related among the 12 nations detailing information. A similar review found that the United States has the most elevated lawful BAC confine for hindered driving-.10 at the season of production (2000)- and generally careless requirement when contrasted with countries like Australia, New Zealand, Sweden, and Spain where obligatory irregular breath testing and temperance checkpoints were accounted for to be visit and common. The legitimate drinking age of all nations in the report was 18, with Japan and Canada being the main special cases. Japan sets 20 as its legitimate farthest point, while the lawful savoring age Canada is 19 in all areas aside from Alberta, Quebec, and Manitoba, where individuals can drink legitimately at age 18. In both the here and now and the long haul, liquor impacts the juvenile mind in courses not quite the same as the grown-up cerebrum. Puberty, extensively characterized as the second decade of life, neurologically stretches out until the age of 25. In a condition of liquor hindrance (here and now impacts), the immature cerebrum is debilitated in routes like the grown-up mind however to contrasting degrees. In different creature explores, the immature mind demonstrates more prominent liquor prompted weakness of memory recovery and engraving abilities than the grown-up cerebrum. This is to state that the immature mind is more regrettable at recollecting things while intoxicated, and recalling things that happened while tipsy. Contrastingly, the pre-adult mind is less weakened in engine ability control than the grown-up cerebrum. That is, the youthful cerebrum keeps up a more elevated amount of adjust, response time, and deftness while under an indistinguishable level of weakness from a grown-up mind. Since it is unscrupulous to supply liquor to those beneath the savoring age a lab setting, specialists are compelled to utilize rats for exploratory trials. Any use of these discoveries to people is fundamentally to some degree theoretical. Concerning long haul impacts, exploratory rodent lab confirm demonstrates that rehashed introduction to liquor amid youthfulness prompts to enduring shortfalls in psychological capacities, including learning and memory. Comes about because of human reviews are less evident. Cerebrum outputs and estimations of liquor influenced regions of the mind in youthful young people with liquor mishandle scatters indicate bring down rates of mind action amid memory errands and less created mind structures than in non-drinking peers. In spite of the fact that the outcomes are disturbing, they are steady with discoveries from more established, non-juvenile subjects. Subsequently, the intellectual deficiencies credited to liquor use in teenagers are demonstrative not of liquors extraordinary impact amid young people, but rather of the outcomes of overwhelming liquor utilize all the more by and large. Many reviews affirm that since the drinking age was institutionalized at 21 in 1984, the general number of liquor related fatalities for those matured 18-20 has diminished. In any case, this example of decay started in the mid 1970s, years before section of the National Minimum Drinking Age Act. In spite of the fact that associations like MADD case the 21 year-old drinking age has spared more than 21,000 lives since the mid-1980s, its is difficult to attest a circumstances and end results relationship between the adjustment in the law and the decrease in liquor related movement fatalities; numerous different elements, for example, more secure vehicles and more stringent tipsy driving laws have assumed an unquestionably imperative part (see beneath). A few researchers have additionally introduced the imperative contention that while passings out and about may have declined pointedly among 18-20 year-olds in the years taking after establishment of the 21 year-old drinking age, the slowest rate of decay and most prominent number of yearly fatalities is seen every year in the 21-24 age amass. In 2002, for instance, twice the same number of 21 year-olds kicked the bucket in liquor related car collisions as 18 year-olds. Such a stunning measurement says a lot: an arrangement that cases to spare a large number of every year may essentially be re-appropriating passings over the life cycle to the time when it gets to be distinctly lawful to drink liquor-age 21. Amid the 1990s, authoritative changes, expanded law requirement, harder indictment and discipline, exceedingly obvious promotion, and state funded training were all parts of the war on intoxicated driving. Other administrative changes, for example, compulsory safety belt laws, bring down BAC limits, and stricter principles on vehicle security benchmarks can likewise be credited. The decrease in liquor related fatalities found in the United States in the course of the last over two decades is inferable from a blend of components, including yet not restricted to more secure vehicles, expanded open consciousness of the threat of smashed driving, utilization of assigned drivers-a term that did not exist in the before the drinking age was raised-balance checkpoints, zero-resistance laws for youthful drivers, and by and large more stringent implementation of liquor disabled driving laws have prompted to the lessening found in rates of inebriated driving and related passings. Truth be told, a considerable lot of these changes can be followed to the 39 suggestions introduced by the Presidential Commission Against Drunk Driving in 1982. As indicated by an investigation by NHTSA, seat straps and air sacks have had an immeasurably more prominent impact in counteracting fatalities than the 21 year-old drinking age; for instance, in 2002 and 2003 alone, more lives out an d about were spared by the utilization of seat straps and airbags than there were in the whole history of the 21 year-old drinking age. Mediations in the course of recent years have succeeded not just in decreasing the frequency of disabled driving and the accidents and fatalities that can come about because of it, additionally in changing the standards identified with driving in the wake of drinking. Tipsy driving is no longer for the most part acknowledged in the public arena, offering ascend to assigned drivers and less plastered drivers on todays streets[9].

Thursday, September 19, 2019

miscarriages of justice Essays -- essays research papers

The statement "It is better that 10 guilty persons escape than that one innocent suffer" summarises and highlights the mistakes and injustices in the criminal justice system. In a just society, the innocent would never be charged, nor convicted, and the guilty would always be caught and punished. Unfortunately, it seems this would be impossible to achieve due to the society in which we live. Therefore, miscarriages of justice occur in the criminal justice system more frequently than is publicised or known to the public at large. They are routine and would have to be considered as a serious problem in our society. The law is what most people respect and abide by, if society cannot trust the law that governs them, then there will be serious consequences including the possible breakdown of that society. In order to have a fair and just society, miscarriages of justice must not only become exceptional but ideally cease to occur altogether. A miscarriage of justice is basically "a failure to attain the desired end result of justice". In our society, every person should be treated equally and fairly as "our legal institutions are premised on the idea that our legal system is both neutral and impartial, and that all persons are equal in the eyes of the law". The country in which we were born, the language we speak, the colour of our skin and our gender should be of no relevance in deciding the outcome of justice. All these notions are part of "due process" and if this occurs in our society, why are there still miscarriages of justice? Our legal system is based on the fact that everyone deserves a fair hearing. In theory this is ideal, but due to human nature mistakes will always occur. The introduction of DNA into the courtroom ( which can free innocent people wrongfully convicted of a crime twenty years ago) and Anderson's view on allowing juries to ask questions and participate more in tria ls (by stating the evidence on which they base their convictions), on the surface appear beneficial to the outcome of justice, and in some cases this will be the result. However, justice will always be hindered by humans and their corrupt side. Unfortunately, this is part of human nature and even the people in high positions are not immune. When a person is accused of being "guilty", society must assume the person is innocen... ...ct that in less serious crimes the defendant will plead guilty in order to receive a better deal. The theories of Anderson, Hogg,Walker and Wilson are justified opinions and could be advantageous to the criminal justice system. However, even if these theories are implemented into our society, corruption will still always occur. Unfortunately, it is just part of human nature. It is futile to establish new methods of judgement without considering the fact that corruption occurs throughout all levels of society. Juries, police, and lawyers can all be persuaded and succumb to corruption if it suits their needs to do so. Likewise, DNA samples can be tampered with or plagued by human error. It is a vicious circle and until human beings change, miscarriages will continue to occur. Miscarriages of justice are definitely not exceptional and occur much more frequently than most people realise. They place a great burden on our society as a whole and cause injustices and hardships to many people. Just because we do not hear about them, does not mean they don't exist. As Walker states "s ince justice is applied by fallible, prejudiced human beings, miscarriages are inevitable".

Wednesday, September 18, 2019

The Nature of Victory in a War on Terrorism :: September 11 Terrorism Essays

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   While President Bush has proclaimed a "war on terrorism" and taken measured steps in a strategic battle against terrorist groups, most prominently al Qaida, American citizens have been living lives far removed from his proclamation.   The American people have responded to the September 11th "act of war" with an outpouring of democratic rhetoric and bizarre acts of patriotism1.   Sadly, our proud demonstrations have truly ignored the reality of ensuing war. Americans have donated blood and established funds for firefighters' families, while failing to look outside of our nation with any intention of understanding the grounds for popular terrorism in Arab and Muslim states.   The American public refuses to accept that we are a nation at war because we are fighting against a culture of Islamic extremists instead of a tangible state that we can define in our minds.   Moreover, we are at war with a group of people that we do not understand and are disincli ned to learn about.   While the government of the United States fights a war, using diplomacy, financial traps, and of course, missiles and bombs, the American people must fight a war against our ignorance of the enemy.   Additionally, the American people must fight against the propaganda and war hysteria that surrounds us in our own nation in order to identify our genuine role in the war on terrorism.        Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     A true victory over terrorism does not lie in a successful military campaign or the destruction of one powerful terrorist network; a true victory lies in a global understanding of Arab culture and a willingness to accept certain values embraced by Arab and Muslim nations.   As our nation launches offensives against the Taliban and al Qaida, we must realize that there will never be a way to militarily or violently defeat every terrorist group in the Middle East, even if our nation may be successful in destroying al Qaida and deposing the Taliban.   There are simply too many terrorist organizations to effectively fight, owing to the popularity of the groups amongst citizens of Middle Eastern states.   The eradication of violent Islamic extremist groups will only come with the appeasement of impoverished, disgruntled, and deeply angry Arabs and Muslims.   This is something that we, as private citizens, cannot leave solely to the c harge of our national government;   in fact, this is something which our government alone cannot accomplish.   The United States will never win a "war on terrorism" if American citizens are unwilling to participate in the daily struggle against the socioeconomic and political conditions that spawn popularly supported terrorism within Middle Eastern states.

Tuesday, September 17, 2019

Macbeth Essay -- essays research papers

â€Å"Macbeth† a tragedy written by William Shakespeare, portrays, how the main character Macbeth, transforms from a war hero, to a murdering villain. Macbeth starts out as the thane of Glamis and steadily rises to become King of Scotland. The higher Macbeth rose on his road of power the more corrupt and evil he became. The character change of Macbeth ignites the whole theme of the play.   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth is shown as a vigorous war hero in the opening scene. â€Å"And fortune, on his damned quarrel smiling showed like a rebel’s whore. But all’s too weak for brave Macbeth.† (1.2 16.18) The captain expressing the braveness of great Macbeth in Scotland’s battle with the invading Norway hordes. It didn’t take long for the people of Scotland to realize what a leader Macbeth was. Another example of Macbeth’s patriotism is in the third scene. â€Å"Go pronounce his present death and with it’s former title greet macbeth† (1.3 74-75) Macbeth was seen as such a hero and leader by King Duncan that he now moved up to Thane of Cawdor. The king put his trust into Macbeth. The final example of macbeth’s loyalty to Scotland and King Duncan is when macbeth quoted†The service and the loyalty I owe, in doing it pays itself† (1.4 25-26) After macbeth gets crowned Thane of Cawdor he expresses his gratitu de and dedication to the king and Scotland. Macbeth was thought to be the best man for the job.   Ã‚  Ã‚  Ã‚  Ã‚  The character of Macbeth starts to creep from loyal and trustwo...

Monday, September 16, 2019

Advertising and Promotion Essay

After first reading the entire exam, thoroughly answer each essay question consistent with the Writing Across the Curriculum section below. Save your work in DOC, DOCX, or RTF format with your last name in the title. Upload your exam document to the course Dropbox no later than Sunday 11:59 PM EST/EDT. You must confirm successful upload. Late exam submissions will receive a grade of zero. Questions (25 points each): 1. As an outcome of the Module 1 Discussion, identify and describe what the class as a whole (a) found to be the top four communication management problems commonly associated with advertising and promotion, and (b) found to be the top solutions to these communication management problems. Why is it important to apply the Saint Leo core value of community when working with your peers (both in the classroom and in the work environment)? Give an example of how the core value was applied in the discussion. 2. Outline and explain the key outcomes of the research represented in the assigned mobile advertising article. 3. Compare (cite and explain relevant similarities) and contrast (cite and explain relevant pointed differences) the services offered by the following advertising agencies: Strawberry Frog, DDB Worldwide, and Exile on 7th. 4. Compare (cite and explain relevant similarities) and contrast (cite and explain pointed differences) TV and radio as advertising media. 5. Compare and contrast the value of newspapers and magazines as advertising media given the current external marketing environment (economic, legal, social, cultural, etc. ). 6. Identify and explain the chief challenges confronting mobile advertising. Writing Across the Curriculum: Please be reminded that all written assignments in this course (including examinations) require formal writing, i. e. , standard business English as employed in the typical executive management suite. Given the importance of proper business communication by masters of business administration, examination submissions exhibiting errors in spelling, grammar, punctuation, and executive business style will be grade penalized. References regarding grammar usage and style recommended by the School of Business are: Strunk and White’s The Elements of Style and Shertzer’s The Elements of Grammar. Saint Leo University administration and Board of Trustees promise the public that we are following Benedictine values, not the least of which are excellence and integrity. Please acquit yourself in this course consistent with these values. Grades will necessarily suffer if one does not behave in accordance with these values. It deserves repeating: plagiarism of any kind, intentional or unintentional, is treated with great concern at Saint Leo University. Plagiarism must be reported to the executive administration. A hearing will then be scheduled to advance the investigation into charges of plagiarism. It is better to be excessive in citing sources throughout the body of a paper than to risk the charge of plagiarism. A â€Å"Reference† section must conclude all written work in which sources require citing. Shintaro, O. , & Barwise, P. (2011). Has the Time Finally Come for the Medium of the Future? Journal Of Advertising Research, 515 9-71. Advertising and Promotion Essay Introduction: Advertising and promotion are part of marketing which are very important. Without advertising and promotion the company cannot communicate the message of their product to the target customers. Through advertising the organisations use mass media to communicate the message to a large group of people. This can also be said as above the line promotion. Below the line promotion includes when the organisation is directly involved such as direct mailing and telecommunication. The assignment has been done on extensive research work to find out the various strategies used by organisation for advertising and promotion. The advantages and disadvantages, the competitive edge, etc. Requirement 1: 1.1 Advertising as we know is when there is the usage of paid announcement through media specially to bring in to attention of the people the knowledge of some product or service. Any medium that can take a message from an association to a potential purchaser can be utilized for promoting. Obviously, the most well known media are TV, print (daily paper, magazines, and so on.), radio, and the Internet. TV is well known in view of its vast range, however it is additionally exorbitant. The 2012 Super Bowl was viewed by in excess of 111 million individuals, and organizations that needed a 30-second business amid that game paid a normal of $3.5 million. The communication process involves the following: Source – A source is likewise alluded to as an sender. The sender has a message to pass on to others. The sender can be anybody from a brand specialist (in a significant company, for example, Nike or Budweiser) to a businessperson in a more diminutive association. Now and again, famous people are utilized to underwrite items and go about as an issue for the item. It is constantly vital to verify that the source is solid and reliable. An immediate source can be a sales representative conveying a message around an item. A indirect source utilizes a well known open figure to attract thoughtfulness regarding an item. Encode – The source encodes or makes an interpretation of thoughts into a message. Case in point, a brand director chooses to promote another item. Message – After characterizing the target advertise, the advertiser outlines a viable message that will accomplish the communication objectives. Recipient – The beneficiary is the individual or gathering with whom the sender endeavours to impart thoughts. Advertisers need a reaction, the responses of the recipient, in the wake of being presented to the message: for instance, a customer getting the message about the new item. Translate – The recipient deciphers or translates the message. For a message to be decoded by a beneficiary the way it was expected by the sender, the sender and receiver need to have regular encounters. As such, a recipient may not interpret a message the way it was proposed to on the off chance that her background and experience vary significantly from the sender’s. A marketer has to be sensitive to the intended audience. Noise – Noise meddles with or upsets compelling correspondence. This can incorporate a poor TV or radio signal. Feedback – Feedback is checking and assessing how precisely the expected message is consistently gotten. This is possible by directing statistical surveying. Basically, this includes inquiring as to whether they have seen the message, on the off chance that they review the message, and what their attitude was towards the product. There are various channels that companies uses in order to communicate their goods or services to customers in the market. BMW for instance uses BMW website, magazine, newspaper, trade shows, billboard, etc. (Elearningportal.com, 2013) 1.2 Promotion is a part of the marketing business. Basically, if marketing can be considered as the methodology of bringing an item or service to the consideration of purchasers, marketing is the selection of methodologies to keep the product or service in the personalities of buyers and stimulate  continued demand for it. In marketing sales, distribution and target market are closely linked with promotion and advertising. There are a few potential roads of actions that the marketing group can use. Advertising may emphasize in one or more media stations, including TV, film theaters, print media, for example, daily papers and magazines, and online entries. Organizations might likewise distribute posters, announcements and pamphlets to promote their items. An product or service is liable to have one sort of notice for its dispatch, and may have diverse adverts that constitute the ongoing promotion campaign. These later adverts may specify grants that the product or service has won, or confirmation of past sales success It is the centralized system that runs the organization of advertisement and promotion. There are different level of hierarchy who work together to make this industry successful. The organization includes advertising and marketing managers, directors, sales agents, staff from finance department, etc. The media works very closely with the advertising and promoting. There are agencies that are in charge of the production of these advertisements and their distribution. There are also collateral service providers. For instance for BMW there are artists, painters, photographers, directors, who support the advertising. (Kotlar et al., 2005) 1.1 Assess how promotion is regulated (P1.3) The regulation of activities of promotion relies on the risks and likely effect of marketing. In some cases the company may withdraw their promotional campaign as because it may have potential risk, instead of doing good, it could bring about more catastrophic events (Bagwell, 2007). Formal authorization activities are likewise instrument for managing promotions. Analytical work is carried out to recognize if there is a marketing issue being overlooked. They may concentrate in deceptive message, error of message, adequacy of pages and profit on promotional investments. On reading the case study of BMW it is seen that they changed and strengthened their promotional approach in 2005 after a research study on extravagance auto purchasers. The promotional activity transformed its regulatory directions  to assemble new brand picture. In the wake of finding that their message is not being accurately seen by purchasers BMW strengthened and enlisted another notice org in May, 2006. Who supplanted the organization’s overemphasis on ‘performance driving’ in the course of recent years with the idea â€Å"organization of thoughts† Thus regulatory tools are connected to control the stream and impact of promotional activities. . 1.4 The universe of promoting and advertising is changing and the patterns of the business are extending, adjusting and developing as customers change. The key is to staying on top of things and using an alternate level of considering products, groups, organizations and promoting channels accessible. Mobile Marketing :Yes, this trendy expression was thrown around a considerable measure in recent years yet it’s at last turning into a need, being put into improvement and being advanced. Publicizing on cell phones is going to increment exponentially not long from now as cell phones keep on becoming a top technique for correspondence between buyers. Regardless of what industry, the measure of the business or different components, mobile advertising specialists will be looked for after more than ever. Interactive Banner Ads : Individuals hear the expression, â€Å"banner advertisements† and flinch. They are a bad dream for buyers and advertisers. Customers scorn that they take up the page and advertisers can’t get individuals to click on them. Be that as it may, what everybody knows is that they are an extraordinary source of product placement – right in the middle of your target market’s website.. What we’re starting to see is that advertisers are making banner of things their intended focus group needs to see and needs to recall. Basically, organizations are making their advertisements the feature story. As opposed to controlling buyers to their sites, they utilize interactive marketing segments to make these promotions shareable by means of social media. Local Advertising : Local advertising, in short, portrays promoting that purchasers aren’t altogether mindful that they are generally presented to on the grounds that it is flawlessly incorporated into how individuals use specific mediums. tricky for advertisers to attempt to evaluate how to discretely make their advertisements would appear to be a piece of the substance on the page the client is survey, yet imaginative promoting has truly taken off in this business sector and its fame is expanding exponentially among the promoting and advertising industry. Brands Look beyond Fans and Likes: This point is about understanding the motivation behind diverse social networking outlets, discovering which ones suits their target group best and realizing what purchasers use it for. At last, organizations understand that piece of the overall industry can’t be measured by the quantity of preferences on a Face book page or supporters of whatever other social media. Organizations are using collaboration, correspondence and content sharing. (Infinitee, 2013) Requirement 2: 2.1 We all know that marketing is a broad subject; advertisement is just another element of it. We have discussed before that advertising is closely connected with media. There are different types of advertisement which severe different types of purpose in the process of communicating message via media to potential target markets. Marketing being broad has various tools apart from advertising such as public relations, direct marketing, digital marketing, promotion, etc. The various forms of media which are used for the purpose of advertisement are T.V, radio, newspapers, magazines, internet, SMS, etc. In order to pass on the brand message it is very important to choose the appropriate media. When the intention is to reach out to large group of people it is perfect to use advertising. Role of marketing can be interpreted as use of appropriate strategy is vital for marketing mangers to get the right message to the right customers using tools such as promotions, product price and distribution. In order to  determine the most productive and effective communicational vehicle, it is necessary to understand the importance of the promotional strategy. In order for advertising to be a effective tool for a promotional strategy, it is necessary to understand the characteristic of the potential customers and hence a series of steps needs to be carried out. Following are some: Segmentation: In order to make communication via advertising more effective it is essential to divide the customers in to different groups. If it is unknown to whom the message is intended to, it may not get any response at al. Once it is known who the advertisement message is intended for, there needs to be further drilling to know more. In this scenario the marketers go in for research and surveying, etc. Targeting: In order for advertisement to get the best response it is necessary to know that communication is being made to the right segment. Targeting plans should closely be related to marketing objectives. Other important steps include positioning and messaging. 2.2 Branding is more than simply a business trendy expression. It has turned into the ‘must’ of selling in the new economy. On the off chance that the old promoting mantra was,† Nothing happens until some individual sells something,† the new rationality could be† Nothing happens until someone brands something. â€Å"in its most straightforward structure, a brand is like a name. It is the name appended to an product or service. However it may be, brand is more related to the physical aspects of products or services: for example, color, image, status, quality, etc. It plays physiologically in the minds of the customers, gives them a perception of the product or service. In short, a brand offers the client a certification and then delivers on it. You might infer, then, that if you build a powerful brand, automatically it becomes possible to make strong marketing programs. Nonetheless, on the off chance that you can’t persuade customers that your product is deserving and worthy of purchasing, no other measures such as fancy packaging or public relations will help to achieve sales goal. Successful branding programs are characterized by good quality product and services accompanies by good customer service which boosts the functioning of the entire organization. 2.3 When it comes to creativity in advertising, it basically means what to say and how to say it. The message in the advertising is very important. Thus, what to say is the message that will be passed on to the potential clients. How to say it on the other hand is basically the appropriate format that is to be used for the message. There are many creative specialist who are hired in the organization who deals with the creative aspect of advertising. Most companies these days pass on the work of the creative aspect of the advertising to advertising agencies. These agencies either hire specialists or has their own team of specialists. There are various steps which are involved in the creative design process which is also used by BMW. Following are the steps: a) Decision regarding objective of advertisements. b) Gathering of necessary information customers, products and competitors. c) Production of brand new ideas by creative specialist. d) Approval of these ideas by the managers of marketing and advertising. e) Coming to decision regarding the content of the message, message format, layout, etc. f) Testing and final check before the launching of the advertisement. The message in the advertisement has to be appealing to the desired customers. Ad appeal can be of many different types. It usually depends on what kind of message is the marketers most are focusing on. For instance they may want to say how high quality the product is or how low priced it is, etc. (Mukesh and Ranju, 2011) 2.4 Projects initiate in one department and when their work is done, it is passed on to the next. Organizations these days intentionally hire advertising agencies in order for the advertising work to be more promising and strong. Four Tips to Working Successfully with Your Advertising Agency Once the agency of choice is selected by the business, it is necessary to know how you would expand that relationship. How would you function adequately with your organization group to guarantee your advertising project is the best it can be? Consider these four tips for an effective org  customer relationship. Set clear objectives. Plot what achievement â€Å"looks like† at each stage as your org creates your promoting arrangements. Without clear objectives, it is difficult to judge the adequacy of promotions, outlines, mottos, or any piece of your campaign. Make certain your office is mindful of what you would like to perform with your system and characterize a particular estimation of achievement, whether regarding new clients, call-backs or strict deals. Cover the budget bases. Nothing jeopardizes a positive vendor relationship like squabbles over cash. Work with your advertising agency to set a particular plan for each one piece of your promoting campaign and in addition a general plan for advertising your business. Likewise, audit individual assessments for particular plan and printing tasks, office promoting commissions and managerial expenses. Establish specific timelines. Make sure you and your group are mindful of the proposed timetable of dispatch for your advertising program and additionally transitional dates for improvement paving the way to dispatch. React immediately when your office needs data from you to execute components of your fight, and catch up rapidly with sealing and asked for amendments. (H. Montgomery, 2011) Requirement 3: 3.1 Any techniques which are intended directly for the customers and are well within the control of the customers can be called as below the line promotions. Below the line promotion includes techniques which are creative and interesting meant for the targeted customers. BMW has used various below the line promotions to gain many customers. a) Public relations: This  involves various public activities. In order to get the attention of political parties’ worldwide and general public, BMW has created and donated to many charities. Activities as such has given them wide recognition, which is apart from the recognition they get from quality cars which they produce. b) Direct marketing: This is a form of marketing where the customers are reached out directly through flyers, leaflets. BMW does take part in this kind of direct marketing but not to a large extent. They usually do this when they represent them self in trade fairs and exhibitions. c) Internet: Internet as it does not need much introduction has become widely popular in the last decade. Internet is used to mainly use to reach out to various target groups. BMW has cars which vary in class, sizes, color and prices. Different customers have different preference. Internet is used as a medium of promotion to reach these messages to different target groups. It is also a medium to get feedback from clients. d) Events: Events include exhibitions and trade fairs. In these kind of events products are directly showcased, where the people can try the products or services and gain detailed knowledge about it. This is method of providing immediate good perception of the product or service in the mind of potential customers. e) Promotional campaigns: Companies includes certain number of individuals who widely participate in promoting the company. They usually design and execute campaigns. (Businesscasestudies.co.uk, 2013) 3.2 Following are other techniques which can be used as below the line promotional techniques: Door to-Door Marketing Door to door promoting takes selling to an personal level, and this is a standout amongst the most well-known manifestations of below the line promotion. This procedure obliges profoundly prepared sales staff that knows how to construct customer relationship and can walk that barely recognizable difference of being tenacious without being irritating. Most door to door promoting campaigns allows the person doing it some commission on the sales, so forthright expenses can be kept low and salesmen have more motivation to make sales. Most common door to door promoting is in the case of insurance companies. Exterior Location Marketing Exterior location marketing includes driving enthusiasm to an event or sale through the key utilization of employees set outside the area. Ordinarily, these systems incorporate sandwich-board style promotions or actually sprucing up the employee in an outfit to attract more attention on the location. These workers may remain nearby the street, getting the consideration of passing drivers. While this system is not frequently utilized, it can be helpful for small organizations, restaurants and car dealers. Thus, dealers dealing with BMW cars can be provided with incentives to do such activities to increase their sales. Email Marketing Email marketing can likewise be a manifestation of below the line promoting if your organization directs the campaign all alone. You are speaking specifically with the buyer through this manifestation of promoting and can steer them to a point of arrival where they can take in more about what you are putting forth. This thus provides for you the capacity to measure campaign effectiveness. Email promoting is for the most part economical, and results can be great if the email rundown is focused on fresh and follows double opt-in guidelines Double opt-in refers to the process where consumers have to confirm their subscription to an email list before emails can be sent to them. (K. McFerlin, 2014) Requirement 4: 4.1 Surviving in the market is not easy for the company. For companies to be prosperous they have to continue to attract and serve targeted customers within their budget. Hence budget for promotional strategy is very important. Following are some of the steps involved in the process of formulation of appropriate budget for promotional strategy: a) Observing market climate: Market can be unpredictable at time. Trends move in and out very quickly. Company’s market department has their eyes like eagles on the  market. They are always on the look for the that little gap which they can fill in. They are always looking for windows of opportunity. Not observing the market climate can leave them way behind, furthermore not having a appropriate budget estimation. b) Evaluating brand weakness and strength: This is important as because no brand is perfect. Even sometimes when a brand is created by the best of marketing managers, it may not be accepted well by the public or targeted groups. Hence, not keeping anything set in mind, marketers are always looking to find those weaknesses which they can improve on. c) Creating competitive marketing strategy: What sets your product, service and organization separated from your competitors? What quality do you give and how is it not quite the same as the plan B? Competitive strategies is about characterizing how you’ll â€Å"separate† your offering and make esteem for your business sector. It’s about cutting out a spot in the competitive scene, putting your stake in the ground, and winning mindshare in the commercial marketplace – being known for a certain â€Å"something† d) Up to date plans: As the name suggests, plans are necessary to be on time rather than behind time for the estimation of appropriate budget. e) Getting feedback: One of the most important thing as without feedback companies cannot know where they stand. (MarketingMO.com, 2014) 4.2 An promotion plan diagrams the limited time instruments or strategies you want to use to achieve your promoting goals. To the new or unpractised advertiser, the promotion plan may be mixed up as the whole promoting arrangement on the grounds that it plots where most of the advertising plan will be used. It is, nonetheless, only one part of the advertising plan – there are extra procedure and arranging segments portrayed in a marketing plan. You may decide to incorporate the accompanying components in your promotion plan: The significant segment to your Promotion Plan is the portrayal (or posting) of the planned promotional tactics you plan to use. Anticipated expenses for the year. Estimate your expenses as precisely as could be expected under the circumstances. Demonstrate the Relationship between the Promotional Tactics and Marketing Objectives Show the Relationship between the Promotional Tactics and Marketing Objectives Refer to or list again relevant objectives from the Marketing Objectives section of your marketing plan and point out how you will accomplish them using the promotion plan (Smallbusinessnotes, n.d) And appropriate promotional plan for BMQ product would incorporate the following: a) Define specific objective b) Distribution plan and targeted customers. c) Creating a theme to make it unique. d) Creating a supporting message with the product. e) Most important of all hiring a professional promotional consultant. 4.3 The integration of promotional techniques such as price incentives for a business or product must focus on the needs of the market, the condition and elasticity of demand, need for price incentives, and consumer responses towards price incentives (Dimitropoulos, 2012). A luxurious product such as BMW may use promotional technique of focusing on research and development for innovating new product features. Setting high prices also positions the product and represents it as a status symbol in consumer’s mind. Thus the integration of promotional techniques such as setting high price, branded entertainment, high performance, exclusivity eventually formulates an overall promotional strategy. However if not communicated properly or if the techniques are conflicting the brand message will be misinterpreted by consumers. Overemphasizing or underemphasizing features or overlooking the actual consumer needs should be avoided (Terence, 2010) An appropriate plan for the integration of promotional techniques for BMW  has the following steps to be incorporated: a) Assess the marketing communication opportunities for BMW. For example understanding the needs of the target market b) Determining the mode of communication that is going to be used for BMW. Example using intermediaries or selling products directly in BMW show room. c) Determine promotion mix. Gathering resources for sales promotion, adverting and publicity. d) Developing promotional budget. Gathering financial resource to afford the plan. e) Determining campaign effectiveness. Using various tools, like project appraisal techniques, analysis of the situation, etc to understand the viability. 4.4 Promotion is not a definite science. There’s no exact approach to measure the achievement of a promotion campaigns. You can’t, for instance, decide what number of sales cash are created by each one promoting cost used. However there are strategies that will provide for you a harsh thought of whether your promotions are hitting the imprint. Verify you have clear promoting goals. You may need to help business generally, however your destination ought to be more particular: to increase sales of a new product or service, to assemble attention to your organization, to increase volume amid a certain time period, or to stretch your business in a specific market. To evaluate the viability of your promoting campaign, you can monitor sales, new clients, demands for information, telephone request, retail location activity, site movement, or navigate rates. Utilize these strategies to gauge the force of the promotion campaign A straightforward approach to tell if your campaign is working is to track retail activity by tallying the individuals who enter your store. Bear in mind to monitor activity before you begin the promotion campaign, so you’ll have a premise for correlation. What’s more ask new clients how they came to know about the business. (Smallbusinessnotes,n.d) References: a) Kotler, Veronica, Saunders (2005). Principles of Marketing:. 4th ed. London: Prentice hall. 34-56. b) elearnportal. (2013). Marketing Communications Process. Available: http://www.elearnportal.com/courses/business/advertising/advertising-marketing-communications-process. Last accessed 25/11/14. c) Infinitee. (2013). 5 Advertising and Marketing Trends for 2013.Available: http://www.infinitee.com/advertising-and-marketing-blog/bid/62829/5-Advertising-and-Marketing-Trends-for-2013. Last accessed 25/11/14. d) Mukesh and Ranju (2011). Advertising and sales management. New Delhi: V. K Enterprise. 55-67. e) H. Montgomery. (2009). Tips for Working Effectively with an Advertising Agency. Available: http://www.brighthub.com/office/entrepreneurs/articles/52999.aspx. Last accessed 25/11/14. f) Business case studies. (2013). Using promotion to campaign for public services. Available: http://businesscasestudies.co.uk/unison/using-promotion-to-campaign-for-public-services/below-the-line-promotio n.html#axzz3K7hwVrCA. Last accessed 25/11/14. g) K. McFerlin. (2014). Examples of Below-the-Line Advertising. Available: http://smallbusiness.chron.com/examples-belowtheline-advertising-10099.html. Last accessed 26/11/14. h) MarketingMO. (2014). Competitive Positioning. Available: http://www.marketingmo.com/strategic-planning/competitive-positioning/. Last accessed 26/11/14. i) Smallbusinessnotes. (n.d). Promotion Plan. Available: http://www.smallbusinessnotes.com/marketing-your-business/promotion-plan.html. Last accessed 26/11/14.

Sunday, September 15, 2019

Britney Spears or Spear Britney

â€Å"Manufactured bands have brought us some fab solo acts in the way of Mr Keating, and Robbie. Where would the screaming girlies be with out them?† J17 magazine. The truth is as long as they aren't screaming and waving their underwear anywhere near me I don't honestly have a problem with teeny-boppers. Of course I enjoy the occasional joke about some larger than life band with a talent count of minus 50 but they don't aggravate me as much you might think. Ignorance is bliss! But if I HAD to rant about anything it would be about manufactured and their music. And so to make the rant really good I might as well exaggerate some of my views and thoughts to make me appear like a true cynic and hater of all that is pop. So I sat in my room staring at my CD collection, tossing away the couple that don't do me proud. So with my ‘Ricky Martin' and ‘Spice Girls' album on one side (carefully poised on the desk, teetering dangerously over the bin) and my ‘System Of A Down' and ‘Blink 182' on the other I sat down to write this article. OK. Ever stop to think about how much hormonally-charged energy you put into the quick quips and biting banter? Your life would be considerably more productive if you took some, what's that word again, oh that's it — action. I'm not suggesting that you incinerate some fresh teeny-boppers. There are laws against it. Yep even in that state of the US. But if you're so fed up of manufactured bands and this article awakes the rebel in you, then I say ‘Go Forth, join a band and top the charts!' OK fine maybe its not that easy but its more productive than bitchin about the manufactured lot with your mates. In this world of MTV soundbites (we are not worthy) and insanely uncreative lyrics, the manufactured band and the manufactured singer run rampant They are people who are pooled together, not because they excel musically, but because their looks and personality can be pigeon-holed to fit a â€Å"type† : cute, funny, naughty, or sexy. It's just that simple. Musical passion is generally becoming a fading art, with most people in it for nothing more than the money and the quick-fix of fame. Fame, you see, very rarely comes from the strength of the music. A few years ago, Britney Spears exploded onto the scene. Her virginal yet strangely flirty lyrics had paedophiles across the world intrigued. Here was a 16 year old girl who loved Jesus Christ, sung about ‘being hit' and claimed to be a virgin. It was all so†¦fan-bl**dy-tastic. Britney went on to sell lots of records, preach Satan's teachings and get to wear increasingly skimpy outfits in her music videos. With this much success, the clones were bound to follow. And, lo and behold, they did. Christina Aguilera was the first to jump on the pink-coated bandwagon, and one of many to ride Carson Daly's gear-stick to TRL glory. The girl could certainly sing, but she was the blondest Hispanic in history, and the most annoying anorexic this side of â€Å"Ally McBeal†. They became more and more annoying. â€Å"Is that humanly possible?† I hear you say but as I say if in doubt turn to the merry U S of A. Enter Mandy Moore. Moore was about 12 and could barely even screech well. She sang a song about missing a guy â€Å"like candy†, which is just plain sad. Nobody misses anyone like candy. I wonder what I'd miss my pin-ups like after my brains are gobbled by the undead teeny boppers. Mmmm†¦.. The manufactured craze is continuing as I write this dread-filled article. Oily men across the industry are lining their pockets and making an absolute mint from girls who dream about â€Å"cute guys† and â€Å"Dawson†. Why is it so big? Well its not because its so cutting edge. It's because girls are insecure. And popular culture capitalises on that. Girls think — maybe if I go out and buy that new lipstick, I'll fit in. Or maybe if I watch this show or listen to that music, I'll be popular. I mean, look around you now (that's right just blatantly stare at them!), every one of these girls is incredibly insecure. You can't even speak your mind anymore without stomping on somebody's feelings. You make a ‘Five' break up joke and the teeny-boppers have a fit. You make a Two Pac (deceased) joke and the Hip-Hop posse kindly raise their middle finger. And any comments of Marilyn Mansons femininity will have Satanists swarming around threatenin to send the forces of evil to your abode. In the States, songs about coming on over and getting hit in the face are all the rage. In Britain, the flavour is love. If you're ever making a boyband, be sure they sing songs about â€Å"love† and â€Å"sex†. If you're planning on making a girl group, make sure they sing songs about â€Å"love† and â€Å"sex†. Really its not that hard. The dudes on ‘Popstars' make it look so hard. However, if you plan on plucking an underage girl from school (and there are laws against it) in the hopes that you'll create the next Britney, make sure she sings songs about â€Å"genies in bottles† and being unvirginised. As I was surfin the wonderful net and followin the proverbial ‘yellow brick road' to all that is fake†¦(with a capital F ladies and gentlemen) I discovered that Britain is just as bad as the States in terms of manufactured bands. There's a deep-seated history involved in the art of making boybands. In the seventies, the Bay City Rollers were all the rage. Essentially, they were ugly Scottish dudes who wore Tartan costumes (kilt-like but not quite) and sang really badly (they have sound clips on the site†¦.sayin they sing badly is like saying ‘o the arctic is a bit chilly'). But the teenyboppers loved them, simply because the machine trained them to love them. It's like that mind-washing scene in â€Å"A Clockwork Orange†. Impressionable kids are force-fed a cocktail of bland music, and few of them have the intellectual tools or inquisitive nature, and think to themselves ‘er†¦why'. Well, it's very simple. These guys make money, and the formula is easy to reproduce. And people will buy anything if it's well-packaged. Sheep. BAAAA! Best not to think about it too much. It hurts my b r a i n! Fact is, these bands make great money for their producers, all by living up to a fallacious image. It's easy money, and while the fat cats grow obese, we're the ones who are losing out. Because when genuinely talented performers fail to find a niche in the busy marketplace, we'll be overcome with these beasts. I'll be honest, though. I like a wide range of music. Sometimes I'll be blown away (OK, hooked) by a boyband tune or maybe I'll even shock myself and buy the track†¦(id like to stress that this is not a frequent occurrence, and any tracks I do waste my money on tend to be incinerated by some Satanist folk that hang around these parts.) OK, let me be completely honest: I prefer rock/punk music to virtually any other type of music (yes, even opera). Now, I like a lot of â€Å"respected† artists as well and I think I have fairly good taste when it comes to rating music, but there's something alluring about Pop. I'm not saying the music is necessarily good, but it is very effective. I realise that it's manufactured, that it's sugary and the song lyrics are dud, but tell me you yourself haven't caught the Pop bug at some point. These songs linger in your mind, even more so than Papa Roach screaming about how much life sucks and how we should all die. Not dissin P'Roach or anything†¦Coby, Dude, You Rule! That strange mixture of superficial positivity and cynical marketing works for some. Not me, but it does for some†¦ahh an outcast yet again. But while I won't admit too vehemently that I enjoy cheesy pop ballads, I'd like to celebrate some of the manufactured â€Å"artists† here in this article – where no-one â€Å"in real life† will ever know. Our group up for discussion is†¦ Westlife, or using their pronunciation, â€Å"Westloife†. Flying without Wings Everybody's looking for a something One thing that makes it all complete You'll find it in the strangest places Places you never knew it could be Some find it in the face of their children Some find it in their lovers eyes Who can deny the joy it brings When you've found that special thing You're flying without wings This is Westlife's entry into the â€Å"we condone drug usage† halls of chart history. I know that I'm only flying without wings after ten too many beers (so that's 10 beers in total yea). It's obvious that these depraved young men are either promoting illegal substances (S club Seven wannabe's) or singing about love. Whichever way you look at it, the song is pretty damn kooky. All right, it's sweet and touching. This sucks. And to conclude†¦.o wait someone's at the door. ::Abruptly stands knocking Ricky and Spice-eys into the bin. Looks out window:: And now I've been called away by a knock at my door. And the person knocking is a God-lover telling me I need the light of God. I've been thinking†¦God is a lot like a boyband. People go on about him 24/7 and plaster his posters on their bedrooms, but has he ever written his own tracks?